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10th INTERNATIONAL CONFERENCE CSTB-2008
(04 – 06 February 2008, Exhibition center "Crocus Expo", pavilion 1)

Conference sessions in association with IBC
Sponsor: 

MIDEXPO exhibition company is delighted to invite you for the 10th International Conference CSTB- 2008, traditional and most significant event held in International exhibition CSTB-2008.

Admittance for the conference sessions is free of charge for all the visitors!

CSTB-2008 CONFERENCE SCHEDULE

CSTB-2008 CONFERENCE COORDINATOR:
SILIN MIKHAIL, VICE-PRESIDENT OF CABLE TV ASSOCIATION OF RUSSIA
CSTB-2008 CONFERENCE CHAIRMAN:
MARTIN T. SALTER, BROADCAST INDUSTRY CONSULTANT

4 FEBRUARY 2008

TimeSession/Paper TitleSpeaker

CONFERENCE HALL ¹2

12:00-14:00Round Table "Discussion of the concept of teleradiobroadcasting in the Russian Federation"
Moderator of Panel discussion: SILIN MIKHAIL, VICE-PRESIDENT OF CABLE TV ASSOCIATION, RUSSIA
 Participants of Round Table 1:
Opening Speech
- Yuri Pripachkin, President of Cable TV Association, Russia, President of Renova Media

- Maksim Ksenzov, Head of Administration of Mass Media Licensing (Rossvyazohrankultura)
- Gennadi Sklyar, General Director, FSUE RTRS
- Aleksei Malinin, Deputy General Director, VGTRK
- Elena Zlotnikova, Vice- President, NAT, Deputy General Director, TV Centre
- Eldar Razroyev, General Director, Sistema Mass-media
- Sergei Kalugin, General Director, NTK
- Aleksander Tepper, General Director, Cosmos TV
- Andrei Semerikov, General Director, ER-Telecom Holding
- Sergei Petrov, General Director, CTC-Region
- Vyacheslav Mordachev, General Director, National Satellite Company (Tricolor TV)
14:00-15:00Break
15:00-17:00Round Table "Convergence of services in broadband networks, prospectives of development - operators view"
Moderator of Panel discussion: NIKOLAY ORLOV (Editor-in-Chief of Tele-Sputnik magazine)
 Participants of Round Table 2:

- Tatiana Tolmacheva, Managing Partner, iKS-Consulting
- Sergei Gusev, First Deputy General Director, ER-Telecom Holding
- Viktor Pinchuk, NKS
- Vytaly Shub, Deputy General Director, Sistema Mass-media
- Igor Tarasenko, Commercial Director, Comcor-TV (Akado)
- Viktor Belov, Deputy General Director, Technical Director, COMSTAR-Direct
- Aleksei Petrov, Deputy General Director, Multiregion
- Sergei Kuzichkin, Head of TV service department, Corbina Telecom

CONFERENCE HALL ¹3

Session "MOBILE DIGITAL BROADCASTING"

Moderator of Session: Oksana Pankratova, Chairman of the Board,  ComNews Research
11:15-11:30Introduction from CSTB-2008 Conference ChairmanMartin T. Salter, Broadcast Industry Consultant
11:30-12:50Overview of DMB roll out across the world and the recent influence of the European Commission Kelly Griffiths, Project Director, WorldDMB 
Different mobile TV standards used across the worldIgor Petrenko, Technical Director, Irdeto, Russian office
Interoperability and why multi-standards may help the early introduction and rollout of Mobile Broadcasting across EuropeAndrey Pryakhin, Technical consultant, Russia & CIS Countries, Harris Broadcast Communications Division 
12:50-13:20Mobile TV - global progressionAri Ikonen, Senior Technology Manager, Nokia Corporation
13:20-13:50The state of European mobile TV today - a review of current technology, business model and strategy choicesBertold Heil, Head of Strategy & Business Development, T-Systems Media&Broadcast GmbH 
13:50-14:10 Perspectives of mobile TV development in Russia and other countries of CISOksana Pankratova, Chairman of the Board of ComNews Research
14:10-14:35Perspectives of mobile TV development in Russia. Practical experience.Artem Kudryavcev, First Deputy General Director, Sistema Mass-media
14:35-15:00Convergent mobile TV. Ericsson's viewVladimir Gutorov, Manager on Architectural Solutions, Ericsson Corporation, Russia
15:00-15:25Building of networks for mobile TVDiego Garcia de Paredes, Sales Manager,  SIDSA
15:25-15:50Mobile Broadcasting: More than just simulcasting existing TV channelsProf. Dr. Claus Sattler, Executive Director, Broadcast Mobile Convergence Forum (Bmcoforum)
15:50-16:05Evolution of DVB-H servicesAleksey Shishov, General Director, V-Lux group of companies
16:05-16:25Means of protection of mobile content from illigal use. How to convert mobile content into money? Mikhail Kalinichenko, General Director, StarForce
16:25-16:50Mobile TV. Korean success caseIgor Duginov, Product Marketing Manager, Telecommunications department, Samsung Electronics Rus
16:50-18:20Tutorial session of digital DVB formatsGerard Faria, Executive Director, TEAMCAST
David Crawford, Professor, University of Essex

5 FEBRUARY 2008

CONFERENCE HALL ¹2

Session "BROADBAND SATELLITE SERVICE. VSAT"

Moderator of Session: Sergey Pekhterev, General Director, Altegro Sky

10:30-10:50Introduction
VSATization in Russia. Overview of broadband satellite service market
Sergey Pekhterev, General Director, Altegro Sky
10:50-11:15Perspectives of state satellite communication and broadcasting development till 2015Yuri Izmailov, Acting General Director, RSCC
11:15-11:45Developments in Satellite CommunicationFrank Zeppenfeldt, System Engineer, ESA 
11:45-12:15New opportunities for TV in Europe and CISNikolay Orlov, Regional Director CIS, Eutelsat
12:15-12:40Development of orbital grouping of Yamal satellites and broadband satellite Gascom services Dmitriy Sevastyanov, General Director, Gazcom
12:40-13:05New generation of broadband satellite systemsKonstantin Lanin, Head of Regional Office in Russia and CIS, Hughes Network Systems, LLC 
13:05-13:30Setting up of broadband satellite channel for transmitting of HDTV channels digital packageYuri Konrad, Senior Sales Manager, Moscow Teleport
13:30-13:55Break
13:55-14:20Decisions in broadband satellite communicationYuriy Fomin, Sales Director, ND Satcom
14:20-14:45Development of digital multi-media platform on LMI-1/ABS-1 satelliteAleksey Tsember, Strategy Development Director, Geotelecommunications
14:45-15:10Interactive TV Revolution Stephane Goebel,  Vice President, APS International (BLUCOM)
15:10-15:35Assimetrical satellite internet as an optimal decision of broadband internet access for final user - problems and decisionsVladimir Smus, Adviser General Director, Raduga Internet
15:35-16:00New technologies and decisions for effective use of satellite resourñesNikolay Zhiznyakov, General Director , MediaSputnik
16:00-16:25Satellite operators' servises amidst  deficit of resoursesOleg Vatulin, First Deputy General Director, RuSat
16:25-16:50Multi-service satellite network in Kemerovo region (experience in organization and realization of the project)Aleksey Belokurov, Deputy General Director, Telecom-Project-5 

BUSINESS-SEMINARS

17:00-17:15Cable operator's modernization conceipt. Project realizations in concrete examples  Ivan Grodetskiy, Technical Director, Teleross
17:15-17:30Innovations. Complex decisions on supply for telecom-operators.Sergey Murashkintsev, Commercial Director, Teleross
17:30-18:00"Make it maximum!". «Ì2Ñ» company shares its experience and offers for consideration its successful business model. Income increasing twelvefold for 2 years is not a limit! Andrey Parshkov, General Director, Murmansk Multiservice Networks

CONFERENCE HALL ¹3

Session "CONTENT - DEMAND AND SUPPLY"

Co-organizer of the session - Cableman magazine

Moderator of Session: Yana Belskaya, Editor-in-Chief, Cableman magazine

Panel discussion "Theme channels as a main product of pay-TV"

10:30-10:40Moderator's Introduction: niche TV and it's playersYana Belskaya, Editor-in-Chief, Cableman magazine
10:40-10:55Criteria of channels selection for including into cable operators' packageAndrey Golovanov, Deputy General Director, National Telecommunications
10:55-11:10Competition among Russian and foreign channels: are the operators ready to replace the foreign theme channels by the Russian ones?Merab Gabuniya, Deputy General Director, STREAM-Content 
11:10-11:25Tariff politics of niche channels: digital and analogue packagesMaksim Kalinin, General Director, TelCo Media 
11:25-11:40Foreign markets and investments for the Russian content. Estimation of perspective and survival of new channelsAleksey Tsember, Strategy Development Director, Geotelecommunications
11:40-11:50Competition of pay-tv channels with free to air ones Oleg Kislov, TV-channel "Culture"
11:50-12:30Discussion: Competition among the pay-TV operatorsAlso invited:
- Sergey Gusev, Sergey Gousev, Deputy General Director, Technical Director, ER-Òelecom Holding
- Vadim Pashkovskiy, General Director, Stuio T
- Oleg Kislov, TV-channel "Culture"
12:30-13:00Break

Panel discussion "Marketing of theme channels in pay-TV networks"

13:30-13:40Sociological research of demand for TV channelsAleksey Petrov, Deputy General Director, Multiregion
13:40-13:50Promotion of theme channelsMikhail Yevgrafov, First Alternative Music Channel A-ONE
13:50-14:00Why foreign channels are more successful than the Russian ones in promotion of their products?Krol Aleksey, General Director, Viasat
14:00-14:10Additional methods of brend popularization: paralell sales, brend-producers promotion on free channelsEkaterina Pereverzeva, General Director, Media Broadcasting Group
14:10-14:20Marketing as a main instrument of pay-TV operators' promotion Sergey Boiko, General Director, Kaskad-TV
14:20-14:30Marketing of additional services - home cinema hall, VoDIgor Tarasenko, Commercial Director, Komkor-TV (Akado)
14:30-15:00Open discussion, questions & answers
15:00-15:30Tutorial session "Internet web site as an instrument of pay-TV operators' promotion"Andrey Pastushenko, Marketing Director,  CTS-TV 
15:30-16:00Break

Panel discussion "Advertisement on pay-TV channels"

16:00-16:10Free-to-air and non-air channels - struggle for ratingsKseniya Achkasova, Deputy Research TV-audience Director, TNS Gallup Media
16:10-16:20Non-air channels as advertising vehicleDmitriy Bessonov, Head of Sales Department of non-air channels, Video International 
16:20-16:30Advertisement on pay-TV channels - whose time is it?Roman Stolyarskiy, Deputy General Director , Red Media
16:30-16:40Local advertisement - is it effective for the operators?Natalya Drovosekova, Marketing Director, Seti TV
16:40-17:30Discussion: Must there be advertising on pay-TV channels and how much should it  be?Also invited:
- Vitaliy Sufan, General Director, Chello Zone
- Maksim Kalinin, General Director, TelCo Media
- Alla Lazovskaya, Universal Communications
- Representative of NTV-Media
- Representative of TV channel "TV Sale"
- Representative of TV channel "TV Club" 

CONFERENCE HALL ¹4

Session "Technical questions of moving from analogue to digital broadcasting, HDTV. Technology and implemented projects"

Moderator of Session: Sebastian Moeritz, President MPEGIF
10:15-10:20Moderator's greeting wordSebastian Moeritz,  President MPEGIF
10:20-10:50HDTV – The future in High resolution!Benny Norling, Vice President Business Development, Chairman of the DTH Forum in Sweden, SES SIRIUS
        Keynote  
10:50-11:20 Meeting The HD ChallengePaul Kafno, Managing Director,
Park Pictures/University of Nottingham
11:20-11:45 Practical experience of implementation of HDTV broadcasting on NTV-Plus platform: questions and perspectivesOleg Kolesnikov, Technical Director, NTV-Plus 
11:45-12:10HD & Next Generation Television - Opportunity, Challenge, FutureSebastian Moeritz,  President MPEGIF
12:10-12:35Convergence in digital pay-TV Anastasia Sviridova, Marketing and Business Development Director, NDS Russia
12:35-13:00When HDTV will become a business-decisionSergey Gousev, Deputy General Director, Technical Director, ER-Òelecom Holding 
13:00-14:00Break
14:00-14:25Experience in realization of DVB projectsGennadiy Avdeev, Leading Expert, I.S.P.A. SAT 
14:25-14:50IPTV - what will be next? Dmitriy Ilyin, Head of Content & Media Department, Ericsson, Russia
14:50-15:20Metadata requirements for EPG/VoD servicesHarry Koiter,  Director of Product Marketing, eventIS  
15:20-15:45Optimal ways of transition to digital broadcastingAleksey Shishov, General Director, V-Lux group of companies
15:45-16:153 Dimensions of Content Security: Advanced Technologies to Please the Content Owners, Operators and ConsumersRobert Payne, VP of Sales, Verimatrix
16:15-16:40HD Media – HDTV available to anyone! First Russian project of free HDTV-channels network Gerasim Gadiyan,  General Director of HDTV network channels, HD Media
16:40-17:10Multi-Client Content Management SystemsGert Zimmermann, Consultant, Plazamedia 
17:10-17:35Microsoft in media. Vision, advantages and decisionsMikhail Chernomordikov, Software Development Technologies Expert, Microsoft
17:35-18:00ARPU increasing by means of implementation of Personal TV technologies on digital multi- service, cable and IP networksArmen Margaryan, President, Holding company RIKOR

6 FEBRUARY 2008

CONFERENCE HALL ¹2

Festival of pay-TV channels - WORLD CONTENT SHOW'2008

TimePresentationSpeaker

Information television channels

10:30-10:45France 24 Ekaterina Yakushenko, Universal Communications
10:45-10:55DW-TV Ekaterina Yakushenko, Universal Communications

TV channels of documentary films

10:55-11:05DNE (5 channels: Discovery Channel, Animal Planet, Discovery Travel & Living, Discovery Science, Discovery Civilisation) Irina Nazarenko, Discovery Networks
11:05-11:15Amazing Life Igor Desyatnikov, Amazing Life 
11:15-11:25Travel ChannelAlla Lazovskaya, Universal Communications
11:25-11:35NGCAlla Bundina, Telco Media
11:35-11:45Nat Geo WILD Alla Bundina, Telco Media
11:45-11:55Travel TV , Zoo TVNikolay Orlov, First HDTV
11:55-12:05BREAK

Entertainment television channels

12:10-12:20Digital TV Family by Channel One RussiaAlexandr Nechaev, Channel One Russia
12:20-12:30Telecafe - brand new channel in Digital TV FamilyAlexandr Nechaev, Channel One Russia
12:30-12:40Fox Crime, Fox LifeOlga Zhurova, Fox International Channels
12:40-12:50Chello Zone (JimJam, Zone Club, Zone Europa, Zone Reality, Zone Romantica, Extreme Sports Channel)Vitaly Sufan, Chello Zone
12:50-13:00Ideal WorldVladimir Pleshakov, Ideal World 
13:00-13:10Playboy TV Irina Ilyina, Universal Communications
13:10-13:20LUXE.TVArtem Lysov, LUXE.TV – Russia
13:20-13:30Wedding TV Alla Bundina, Telco Media
13:30-13:40ÒÂ3, 2õ2, MTV, VH1Sergey Isakov, TV 3
13:40-14:20BREAK

TV channels for children programmes

14:25-14:35NickelodeonEkaterina Pereverzeva,  MBG
14:35-14:45Jetix, Jetix Play Alla Bundina, Telco Media

Music television channels

14:45-14:55TV channel A-ONEVictor Logachev, A-One
14:55-15:05World Music Channel Alexey Murmulev, World Music Channel
Zugrova Vera, World Music Channel
15:05-15:15Mezzo Alla Lazovskaya, Universal Communications
15:15-15:25Chanson TVAnton Marievich, Chanson TV
15:25-15:35BREAK

Sports television channels

15:40-15:50ESPN ClassicEkaterina Yakushenko, Universal Communications

Film drama television channels

15:50-16:00AXN Sci-FiMaria Domanova, MBG
16:00-16:10MGM-Metro Goldwyn Mayer Irina Ilyina, Universal Communications
16:10-16:20 Hallmark ChannelJane Dribinskaia, NBC Universal Global Networks
16:20-16:30Cine TVRoman Lopatkin, First HDTV 
16:30-16:40SCI FI Channel, Universal channelRoman Stolyarsky, Red Media
16:40-16:50TV XXI Ekaterina Pereverzeva, MBG

Television channels of spacialist interests, etc.

16:50-17:00Interesting TV, Kitchen TV, Fighter TV, Auto Plus, 365 days TV, India TV, TV boulevard, HD-life, Comedy TV, Russian Night, Much TV, A-minor TVRoman Stolyarsky, Red Media
17:00-17:30 Prize winning lottery

CONFERENCE HALL ¹3

15:00-18:00Annual  meeting of the Members of Cable TV Association of Russia

CONFERENCE HALL ¹4

Session "IPTV. New services in broadband networks"

Moderators of Session: Andrey Guryanov, Head of IP Technologies Department, TelCo Group
Anna Biteleva, Editor of Technical Section, Tele-Sputnik magazine
10:00-10:15Moderator's Introduction
Tendency of IPTV development in Russia
Andrey Guryanov, Head of IP Technologies Department, TelCo Group
10:15-10:30IPTV as a business development strategy of operatorAlexandr Gerasimov, Marketing Director, BCC Company - Moscow 
10:30-10:45 Sweet word Entertainment: concept of content partnership in IPTV ageEugene Solomatin, Business Development Director, Cominfo Consulting
10:45-11:15How IPTV Can Leverage the Internet to Win ViewersAndy Burfield, Senior Director of Business Development, SeaChange International 
11:15-11:40Potential of advertising the Triple Play market. Additional ability of targeting of innovative mediabearer. Western experience & perspectives of development in Russia.Yaroslava Maltseva-Greenfeld, Managing Partner, HEADWORK Analytics - consulting company and analytical centre
11:40-12:05User-Generation Content in IPTV: problems, perspectives. Advertising modelVictoria Miroshnichenko, Head of Programming Department, Central Telegraph
12:05-12:35Authoring Interactive ContentPaul Kafno, Managing Director
Park Pictures/University of Nottingham
12:35-13:00Blurring the Lines Between Video, Voice and DataBoudimir Serditykh, Area Sales and Business Development manager in Russia, Harmonic Inc.
13:00-13:25Realization of IPTV projects. Key aspects of choosing the platform, forming of service package, designing, beginning of operationAlexandr Kosarev, Business Development Director, ÀÌÒ-Group
13:25-13:55IPTV Headends – Distributing Video Under Bandwidth ConstraintsHans Witdouck, Director of Market Management, EMEA, Scientific Atlanta, A Cisco Company
13:55-14:10Break
14:10-14:40Video over IP: testing through the network and the layersChris Purdy, MPEG Applications Engineer, Tektronix
14:40-15:05Title to be advisedViktor Belov,  Deputy General Director, Technical Director, Comstar-Direct
15:05-15:30Cost reducing the implementation of IPTV servicesAleksey Bugay, General Director, NETRIS
15:30-15:55Pure IPTV and the Appeal of IP-Centric CPERoy Kirsopp, VP and General Manager, Amino Communication
15:55-16:20Measurement of TV audience in IP TV fieldYanko Lohchar, Multimedia-Solutions Sales Manager, Iskratel, Slovenia
16:20-16:45IPTV as a part of operators' competitive strategyDmitriy Bronner, Business Development Director, Triple Play ALCATEL-LUCENT
16:45-17:15Networking IP technologies to the point of consumptionKeith Mothersdale, Chief Technical Officer of Technetix Group Ltd. 
17:15-17:40IPTV in Russia: new services - new opportunities of clients attractionOleg Schapov, Commercial Director, CTI - Communications. Technology. Innovations
17:40-18:05How can the operator make money on the content?!Evgeniy Nikolaev, Project Adviser, Content House (Effortel)

For more details please contact:
Organizer – MIDEXPO exhibition company
Olga Ponomarenko
CSTB Conference manager
E-mail: olga@midexpo.ru
Yana Boyarskaya
CSTB Conference manager
E-mail: yana@midexpo.ru
Tel.: + 7 (495) 737 74 79
Fax: +7 (495) 145 51 33

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